A/B Campaigns

How Can I...up

A/B testing Campaign is an easy and time-proven way to increase your open rate and click rate of your campaigns. You can send two versions of your campaign to your subscribers to find out which of the two performed well. This helps you decide the best subject line and content for your campaign; to experiment it with a small group of subscribers first; and then you can run your own mass campaign.

How to Create A/B Campaign?

Create an A/B campaign and send both the version to the recipients. We’ll choose the winner and send the winning version to the remaining recipients from your mailing list, automatically.

Step 1 A/B Testing Setup

  1. Click Email Campaigns tab --> Advanced Campaigns --> New AB Campaign.
  2. In A/B Testing Setup page, give a name to your A/B Campaign.

What are the parameters I can choose to create different versions for an A/B Campaign?

You can create different versions of an email campaign based on

  • Subject Line
  • Sender Details
  • Campaign Content.

Choose Recipients percentage for A/B Campaign: Select the percentage of contacts from the list; you want to send the A/B campaign.

What is the basic criteria to select the winner?

Here you’ve an option to select the winner on the basis of

  • Based on Open Rate - The email version with the highest open rate will be the winner.
  • Based on Click Rate - The email version with the highest click-through rate will be the winner.
  • Manually - You can decide the winner from the report summary and we will send that version to the remaining recipients.

Once the winner is selected based on the A/B report, we will send send the email campaign to remaining recipients. Also, you can select the test duration on how long the A/B test should run.

Step 2 Configure Subject/Sender Details

  1. In this step, you would enter the subject line or sender name for Campaign A and Campaign B depending upon the test type you’ve opted for in the previous step.
  2. Sender Email Address: Select the email address from the drop down list.
  3. Reply-To Address: The subscriber will reply to this email address.
  4. Click Next to proceed.

Step 3 Content Configuration

  1. If you’ve opted for Campaign Content as a basis to test the Campaign, here you would’ve the option to configure two different content versions for the test.
  2. Click Next to proceed.

Step 4: Choose Recipients

  1. You'll choose the contact list or a segment of your list to which you'll send the A/B campaign.
  2. Click Next to proceed.

Now, the A/B Campaign would be sent for review and once it is done, you can send the A/B campaign, successfully.

How to View A/B Test Reports?

Once your A/B campaign is sent, you can view the test results in the Summary page. Apart from our Campaign reports where we show the A/B Test Details delivered, opened and clicked, we also show the A/B Test Reports which highlights the number of subscribers Opened, Unopened, Clicked, Unsubscribed, Marked Spam, Forwards and the email address details of those who opened the email.